What needs to be measured and how can social media contribute to sales? Part of this answer lies with managing the sales and marketing funnel, and understanding all the interactions and touchpoints that take place with prospective customers. Does the social media strategy interact and engage with customers and follow them through their buying decision journey - or in reality is the social media carried out geared towards 'shouting one way' about the company's products and services?

The answer to these challenges is 'one step at a time'. Look at the overall picture and understand why you are using social media and Phone Number List what you want from it. See how social media fits within the company's marketing and sales approach and the target market and then plan for how it will contribute to lead generation. According to Wikipedia, social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social media is a web-based platform that was designed to help friends better connect and interact with friends online. Social networking is all about the interaction between people and provides a platform to allow people to share information about themselves. It's about building community, engagement and relationships with other people.