The main difference here is that you can create more personalized posts for a segmented audience. This will inspire them to embrace the opportunity and make them feel more valued as a member of the community. This MarketingSherpa case study of creative Phone pre-show direct mail campaigns demonstrates that the right message is crucial; 400 targeted mailers led to 406 visitors to the website they were advertising. Advertising Continue reading below 4. Share events If you exhibit at trade shows, you are bound to meet customers and fans who have traveled to meet you. This is a great opportunity to grow your content and show your unique brand experience to your customers online.

Connecting Online and Offline fax list Marketing to Create Cohesive Customer Experiences | SEJ While a majority of your clientele won't be able to make it to these Phone events, you can still make them feel like part of the show. Share the experience through on-site testimonials, video clips that show your team interacting with other customers, images and videos that show your product selection, event collages showcasing the show to connect customers branded and even live streams. These efforts can encourage people to attend your next event, or your audience can simply share the material to send others from their network to your social Phone channels. Advertising Continue reading below 5.

Grow your audience offline All print marketing materials you create should link to your website and social media channels — including YouTube, if you share video content that gives customers behind-the-scenes insights into your business. Every piece printed is an opportunity to share your brand, right down to the packing slips you include in product shipments. Phone known existed. This applies to brochures, direct mail items, menus, coupons, flyers - pretty much anything that could end up in a customer's hands. Just make sure you don't rely solely on social media logos.