It is also in the meta description (so it appears in bold on this query). Both tags are punchy and do not exceed the character count so as not to be truncated by ellipses, which attracts the eye and generates interest. Result obtained by typing the query “business school accreditation” Promote your accreditations and rankings with AdWords The budget allocated to the digital communication of schools and universities is increasing, and as we have seen, accreditations and rankings are now part of their communication strategy.

Give much more visibility and notoriety to your school, you must opt ​​for a paid referencing strategy capable of reaching the right target at fax list the right time. You then have two options: Text ads on the search network Text ads will appear when a Terminale student, for example, will type in his search engine “engineering school”. If your ad answers its query (depending on the keywords you bid on), your site will be highlighted at the top or bottom of the first results pages. So you generate more web traffic. Then there are different types of text ads depending on your objective. Ad extensions will , for example, allow you to add description elements to your ad.

Here, it might be interesting to use the teaser or sitelink extensions . Text ad with sitelink extension Text ad with callout extension On the Display Network The other way to promote your accreditations and rankings is by investing in more visual advertising. Image or video ads served on the AdWords Display Network then appear on YouTube or partner websites. Thanks to the targeting options, they are distributed on sites corresponding to a specific theme (example of contextual targeting: orientation), to a relevant audience (example: young people aged.