In recent years, with the development of big data and artificial intelligence, "price discrimination" based on big data, such as "killing familiarity" with big data and valuing thousands of people with thousands of faces, has caused extensive text message service discussions in the society many times. This article will start from the question of what is "price discrimination", observe the impact of people's irrational behavior in "price discrimination" from the perspective of behavioral economics, and analyze how to use people's irrational behavior in transactions ,
to present you "price discrimination" from the perspective of behavioral economics. Hope it inspires you. What is "price discrimination"? In economics, "discrimination" is a neutral word that stands for "difference." "Price discrimination" can be understood as "price difference", which refers to the behavior of providers of goods or services text message service charging different prices for the same product in the same period . "Price discrimination" can be either charging different prices to different buyers , or Charge different prices for different quantities purchased by the same buyer . British economist Lloyd pointed out that the value of a commodity only
expresses people's psychological feelings about the commodity , and it depends on the degree to which people's desires and desires are satisfied. Such value differences will bring about differences in demand. If Jay Chou holds a concert, his text message service fans will have a higher demand for tickets than ordinary people, and their willingness to pay will also be higher. Therefore, smart merchants have invented "price discrimination" to divide the seats in the venue. The closer they are to the stage, the higher the price, so as to further segment users and capture greater benefits. "Price discrimination" is not an unethical behavior. Its essence is a flexible pricing strategy.