At the beginning of 2019, entered Dali with a high profile, setting off a crazy takeaway subsidy war. However, behind this, there is a turbulent takeaway war. This article will analyze this war from the perspective of takeaway fax number database merchants, riders, and agents. Dali, a tourist city famous for its beautiful scenery and romantic atmosphere, was disturbed by a sudden vicious subsidy. At the beginning of 2019,launched its high-profile efforts in third- and fourth-tier cities, and assumed the mission of Ali's local life service entry point.
Dali being selected as the first stop is of great significance: if the battle is successful, the model can be quickly replicated and rolled out across fax number database the country. In order to create the first successful model, invested more than 30 million yuan, and launched a crazy subsidy war in Dali. At one point, the small southwestern city where the daily order for takeout was only more than 20,000 soared to nearly 70,000.
Burning money to subsidize low-price fax number database promotions was originally a way for food delivery platforms to seize the market in the early stage, but due to competitive pressure, in order to seize the sinking market, restarted this tactic in third- and fourth-tier cities. Will it work? According to the Q1 takeaway market report released by the third-party data agency DCCI, the market shares of Meituan Takeaway,