What does the sales enablement content look like? Since the number one thing marketers are good at is completely disrupting everything, I posed this question to IMPACT sales all-star Genna Lepore: “Sales enablement content is the content that does the tedious part of the job for me . It answers all of the general questions all of our ideal buyers have about our products and services, and the answers don’t change.

At the end of the day, selling just requires more experienced Educating buyers, selling support content should help us get there." However, sales enablement content will only be successful if your company: You're working closely with industry mailing list sales team to create content (written, video, and audio) around what they consider to be the most important buyer questions.

More on how to do this later Your sales team will then turn around and leverage those with a proven sales cycle shortening strategy called task selling. Assigning a sale is when a sales rep assigns a prospect a "job" to consume specific content at various stages of the sales process, with the goal of proactively addressing their questions and concerns.