Moment Video becomes dispensable. On the other hand, without a large number of users browsing and interacting, content producers will lose executive list their enthusiasm for creation. Judging from the number of active users, Moment Video is indeed unsatisfactory. In the WeChat public class on the 10th anniversary of WeChat, founder Zhang Xiaolong mentioned executive list that more than one million people use video feeds every day. More than one million people (assuming 1.5 million) may seem like a lot, but compared to the 1.2 billion monthly active users of executive list WeChat, it only accounts for 0.125%.
That is, only 1 in 1000 people use Moment Video. Moment Video still does not bring hope for WeChat to disrupt the short video field. 3. The executive list weight of the video number comes In January 2020, Tencent officially announced the start of the internal beta video account. This is the "short content" that Zhang Xiaolong wants to explore, and it is executive list the key for Tencent to catch up in the short video track. Compared with Weishi, the video account is no longer an independent APP, but a function embedded in Wechat. Independent APPs, Douyin and Kuaishou’s PKs have ended in failure.
Although Weishi, Miaopai, Meipai, and Haohao Video have also achieved certain results, they can only be in the second echelon. Douyin and Kuaishou have executive list already bound a large number of MCNs and high-quality talents. The scale effect formed by them can provide talents with a huge number of fans and mature business space, setting a high threshold executive list for latecomers in the short video field. . The video account is embedded in WeChat. On the one hand, it can make full use of the advantages of WeChat’s 1.2 billion users. On the other hand, it can form a commercial closed loop with small programs.