Deliver value Send emails relevant to the season, your business, and your customers. Short, descriptive subject lines Remember you are competing with every other brand out there for the customer’s attention, so make your subject line enticing and concise. Consistent branding Customers should be able to take one look at your email and know it came from you based on the colors, font, and your logo. Focus your message Present your customers with a main topic and 2-4 supporting subtopics. We find this leads to the best click-thru rate and delivers the most value to the shopper, quickly. Write for skimmers Your customers are busy just like you and it’s likely that they will not sit down and read a long email. Make the takeaways obvious so customers can take a look and immediately comprehend what the message is. Include a call to action You are sending an email to get your customers to take action. Use buttons and links with phrases like “Shop Now”, “Schedule Your Service”, or “Check out our events calendar”.
Keep it mobile-first Most of your customers will be looking at your email on their phone, so make sure it’s easy to read and navigate. Have a plan The Cork House Clearance Services steps to getting started are the same as maintaining a sustainable plan and sticking to it. Have a process for collecting emails in-store and online. Ask for each customer’s email address at the register and train your staff on the reason why. Add an email sign-up in the footer of your website to passively collect emails from interested visitors. The most common barrier we hear from retailers is that they don’t know what to send emails about. Start with what you are talking about in your store and the products you have available. Your customers want to know what’s new and ready to buy. Plan your content ahead of time to make it easy to maintain momentum. Creating a regular cadence of seasonally relevant content will make your life easier.
As far as frequency is concerned, we recommend sending an email once a month then increase the cadence as your results improve. to convert browsers to buyers. The customer journey from email call to action to catalog to the shopping cart should be easy. Use the complimentary marketing content included in your SmartEtailing website subscription to make merchandising easy. As you begin sending emails, you are going to have more customers engaging with your website. Ensure your shopping cart is enabled and review your ecommerce settings to achieve the best results. Get started Now more than ever, it’s important to have an email marketing plan or dial in your existing email marketing. Whether you’re new to email marketing or a seasoned pro, we’re here to help you build lifetime customers. Want more? Suzie and Mark sat down with marketing pro, Hannah, to chat about all things email marketing.