Screenshot showing Sumo form settings Pro Tip: Head over to Google Analytics and navigate to Behavior > Site Content > All Pages and look to see which posts are getting the most pageviews: Screenshot showing Google Analytics stats This will uncover popular posts on your site you can quickly turn into a PDF and add as a content upgrade. This should help you get at least 5% conversions to email signups on those pages. Click here to add content upgrades with List Builder. TACTIC 3: DOUBLING YOUR
CONVERSION RATES WITH A/B TESTING Having the ability to quickly deploy and target your opt-in forms is great, but what really matters is what converts. Luckily, Sumo makes it easy to setup and test multiple form features, and Telemarketing list triggers. Do you think adding an image helps improve email conversions? Let's see: Screenshot showing a Sumo popup Or, this one: Screenshot showing a Sumo popup Adding an ebook image to the form boosted the conversion rate 110.72%:
Screenshot showing Sumo conversion rates All I did was add an image to my form and I doubled the conversion rate: Setting up an A/B test only takes a few minutes. You can test anything you want, like: Button colors Timing of the popup Different templates Headline copy And more... To replicate the test from above: Go to your Forms section and click on the Clone Form button to duplicate your current popup. Screenshot showing Sumo Collect page Click on the name of your new popup, go to the Design