As shown in the figure below, in order to effectively bulk sms service guide existing users to pay attention to its official account, Didi Taxi App guides and motivates users through the "100% winning" lottery. Some operating students may worry about the 100% winning mechanism, which will greatly increase the activity budget. But it bulk sms service looks like this at first glance, but when we take a closer look, there are many prizes in the current 100% winning lottery event in the form of coupons or small cash red envelopes.
These coupons are all leveraged (such as 100 yuan minus 10 yuan, etc.), the user needs to make additional investment when using these coupons. If the Bulk Sms Service user uses it, it can bring the corresponding transaction value to the product; if the user does not use it, the prize is invalid, and the cost is zero. . On the whole, the cost is basically controllable, and this form can effectively drive users to participate in the lottery, why not the bulk sms service platform? Let me start by asking the question, what is the goal of the operational work? There is no doubt that it is a KPI.
However, in the specific implementation process, the bulk sms service operational goals have become "increase the paid conversion rate by 0.5 points", "increase the user repurchase rate by 10 points", and "reduce the cost of customer acquisition by 50%" and so on. The specific implementation goal - it seems that it is not bulk sms service directly related to the KPI, but if these specific tasks are not done well, it is tantamount to wishing to complete the KPI. When measuring the specific work of operating each module,