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After speaking with several book marketing services and realizing their packages start at $800 (way beyond my budget), I've spent the last six months developing a zero-budget marketing approach for my debut fantasy novel. Thought I'd share what's working in case it helps other broke authors!
First, I built relationships with 15 book bloggers who review independently published fantasy. This took time (3+ months of genuine interaction before pitching), but resulted in 12 reviews at launch. Key was finding smaller bloggers with engaged audiences rather than chasing the biggest names.
Second, I created a reader magnet (free prequel novella) and used free BookFunnel promotion groups to build my newsletter to 750 subscribers pre-launch. No paid advertising required.
Third, I joined genre-specific Discord servers and Reddit communities as an actual participant, not just to promote. When launch day came, these communities supported me because I'd been a genuine member.
Fourth, I arranged 10 newsletter swaps with other fantasy authors in my sub-genre, reaching approximately 8,000 targeted readers without spending a dime.
Results: 860 copies sold in the first month, 42 reviews, and a small but growing reader baseāall without professional book marketing services.
This approach requires time investment rather than money, but it's proven that dedicated authors can create visibility without large marketing budgets. Anyone else found success with zero-budget approaches? I'm always looking to expand my strategy for book two!